After extensive research, the colour scheme for the brand has been nominated “Black” and “Neon Pink”.
Both analog as digital techniques have been used to establish the brand identity of Johanna.
Two sets of painted ‘stripes’ have been used. The flexibility of the stripes make sure the brand has a dynamic look and feel without having an overload of elements.
The use of a sans serif font, makes sure the outlook is dynamic without being chaotic. The edgy font of the logo, has been chosen as an extention of the stripes so both work together as a whole.